“Create marketing that doesn’t hinge on comparison” is spot on. I’ve worked at a number of skincare companies whose brand values tout “acceptance” and “inclusivity,” then use subtly negative words when talking about skin conditions. This is a trap that’s easy to fall into because as humans, we’re so accustomed to comparative language.
“Create marketing that doesn’t hinge on comparison” is spot on. I’ve worked at a number of skincare companies whose brand values tout “acceptance” and “inclusivity,” then use subtly negative words when talking about skin conditions. This is a trap that’s easy to fall into because as humans, we’re so accustomed to comparative language.